<?php
/**
 * Title: Expertise
 * Slug: lei/expertise
 * Categories: lei
 */
?>
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<div class="wp-block-group alignfull" id="expertise" style="margin-top:0;margin-bottom:0;padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--40)"><!-- wp:paragraph {"style":{"typography":{"letterSpacing":"0.05em","textTransform":"uppercase"}},"textColor":"secondary","fontSize":"tiny"} -->
<p class="has-secondary-color has-text-color has-tiny-font-size" style="letter-spacing:0.05em;text-transform:uppercase"><?php esc_html_e( 'Expertise', 'lei' ); ?></p>
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<h3 class="wp-block-heading has-large-font-size" style="font-weight:400;letter-spacing:-0.02em"><?php esc_html_e( 'Brand Strategy', 'lei' ); ?></h3>
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<p class="has-secondary-color has-text-color has-small-font-size" style="margin-top:var(--wp--preset--spacing--20);line-height:1.6"><?php esc_html_e( 'Positioning, messaging frameworks, and brand architecture for companies at inflection points — launches, mergers, pivots, and international expansion.', 'lei' ); ?></p>
<!-- /wp:paragraph --></div>
<!-- /wp:column -->

<!-- wp:column {"width":"33.33%","style":{"spacing":{"padding":{"top":"var:preset|spacing|30","bottom":"var:preset|spacing|30"}},"border":{"top":{"style":"none","width":"0px"}}}} -->
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<h3 class="wp-block-heading has-large-font-size" style="font-weight:400;letter-spacing:-0.02em"><?php esc_html_e( 'Naming &amp; Identity', 'lei' ); ?></h3>
<!-- /wp:heading -->

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<p class="has-secondary-color has-text-color has-small-font-size" style="margin-top:var(--wp--preset--spacing--20);line-height:1.6"><?php esc_html_e( 'Company and product naming, visual identity systems, and tone of voice guidelines that hold up across every touchpoint — from pitch deck to packaging.', 'lei' ); ?></p>
<!-- /wp:paragraph --></div>
<!-- /wp:column -->

<!-- wp:column {"width":"33.33%","style":{"spacing":{"padding":{"top":"var:preset|spacing|30","bottom":"var:preset|spacing|30"}},"border":{"top":{"style":"none","width":"0px"}}}} -->
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<h3 class="wp-block-heading has-large-font-size" style="font-weight:400;letter-spacing:-0.02em"><?php esc_html_e( 'Writing &amp; Editorial', 'lei' ); ?></h3>
<!-- /wp:heading -->

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<p class="has-secondary-color has-text-color has-small-font-size" style="margin-top:var(--wp--preset--spacing--20);line-height:1.6"><?php esc_html_e( 'Long-form essays, brand manifestos, and editorial strategy. Currently writing a book on how visual identity shapes public trust.', 'lei' ); ?></p>
<!-- /wp:paragraph --></div>
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